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How to use Mailshake to Automate Your Prospecting Outreach

Mark Lindquist

Mark shares 44% of the letters that make up the word "marketing", so his future was set from an early age. After a short but financially lucrative gig as a Macaulay Culkin celebrity impersonator, Mark fulfilled his prophecy and joined the Mailshake team as a marketing strategist.

Read more articles by Mark Lindquist →

• June 16, 2020

Regardless of why you’re doing outreach, there’s one thing you almost certainly have to be taking advantage of to be successful:

Automation.

Unless you have a very small market of potential customers, it’s almost impossible to manually reach out to enough people, with the right message, on the right channels, with enough follow-ups to make it a profitable channel.

Mailshake makes it dead simple to reach out to any number of prospects with personalized, relevant messages on all the channels they live on.

Eric Griffing, a sales development rep here at Mailshake, created a video walking through a short demo of how Mailshake works. Check it out below.

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If you have any questions about whether Mailshake is right for your business, click here to schedule a demo and chat with our sales team.

If you’re ready to give it a shot, click here to sign up. There is a 30-day money-back guarantee, so if you try it out and it’s not right for you, let us know within 30 days for a full refund.

A word on automation and staying “human”

A totally legitimate critique of automating outreach is that it’s unpersonalized and disingenuous.

I completely agree; bad outreach is intrusive, annoying, and above all, not effective.

Good outreach, though, is the opposite; it’s timely, relevant, and helpful. It’s also scalable, measurable, and consistently effective as a long-term strategy.

(It’s also explicitly permitted under GDPR, which you can read about here.)

What are the characteristics of “good” outreach?

1. Personalized, timely, and relevant
2. On the prospect’s preferred channels
3. A single call to action with minimal friction
4. Sharing helpful resources in follow-ups – not just about making the sale
5. GDPR and CAN-SPAM compliant
6. Feels human-to-human

Mailshake was built with “good outreach” in mind. Here are some of the ways:

1. Personalize messages in bulk
2. Perform outreach on multiple channels, including:
   1. Email
   2. Social
   3. Phone
3. Real-time copywriting assistance
4. Automatic follow-ups on any channel based on timing, or on recipient behavior (clicks, opens, or replies)
5. Easy opt-out and data privacy settings

Mailshake also makes it easy to:

1. Test and track the performance of individual messages and campaigns as a whole
2. Integrate with your CRM and the rest of the tools you use
3. Keep your list clean to reduce bounces, spam complaints and improve deliverability
4. Reply to leads and track conversions
5. Manage a team of users

Sign up or schedule a demo today.